NEWS

New Summer set up at Corso Monforte Showroom in Milan

11/07/2019

Everybody loves the summer. And especially those long, cool evenings to enjoy out of doors, in a lush garden or simply perched on an urban balcony, lit by outdoor lamps designed to enhance every green corner, or to make any outdoor space more enjoyable.

“The historic track by Roy Ayers Everybody Loves the Sunshine was the stimulus for the new Foscarini showcase” – says Ferruccio Laviani, who has filled the flagship store on Corso Monforte with giant reproductions of butterflies and dragonflies, floating amidst the brand’s best-loved outdoor models. “I imagined long summers at the seaside or in the country, lolling in a hammock or stretched out in the sunshine on the hot sand, accompanied – and irritated – by the hum of insects. After all, they too are a part of summer.”

The showroom is thus transformed until September into a sort of big entomological vitrine, a setting for some of the lamps from the Foscarini outdoor collection, indispensable presences on summer evenings, spending time with friends or relaxing with a good book as your only partner.

 

From the Cri Cri portable lamp by Studio Natural – wireless, with a rechargeable battery inside, to hang or place anywhere – to the organic and familiar forms of Gregg outdoor, designed by Ludovica and Roberto Palomba; from Uto, mutable and shapeable, by Lagranja Design, to the inimitable profile of Havana, the bestseller created by Jozeph Forakis; from Solar by Jean-Marie Massaud, a contemporary hearth around which to gather for open-air conversation, to the outdoor version of the Aplomb concrete suspension lamp by Lucidi & Pevere, and Twiggy Grid, an outdoor variation of the design icon by Marc Sadler: every model in the Foscarini outdoor collection has been created to add character to open-air zones in every moment of the day, from dawn to next day’s sunrise.

 

“… just bees and things and flowers, Roy Ayers sings in the background,” Laviani says, “while we relax in a space where the lamps coexist with enormous insects, poised somewhere between a dream state, old science books from our school days, and the installations of Katja Novitskova.”