A multisensorial installation for Maestrie
On the occasion of the 2017 edition of Brera Design Days, Foscarini is presenting an installation of MAESTRIE, an extensive project which sheds light on the craftsmanship skills at the heart of the production of some of Foscarini’s iconic products.
At Foscarini Spazio Brera, a large installation designed by Peter Bottazzi – set designer and multi-purpose designer, who has previously partnered up with directors such as Peter Greenaway, Moni Ovadia and Robert Wilson and curator of exhibition set-ups for Steve Mc Curry – with pictures and videos by Gianluca Vassallo aims at recreating in an emotionally-involving way the know-how and craftsmanship work behind some of the brand’s iconic models.
“I tried to unravel and stratify materials, pictures, motion, lights, projections, products and noises, laying out thousands of stimuli in a far from orthodox choreography”
PETER BOTTAZZI
/ SET AND PROJECT DESIGNER
A large structure measuring 12 metres in length is set to invade the Foscarini Spazio Brera to share suggestions and fragments of truth through pictures of the faces and hands of craftsmen who give rise to ideas and designs, through their work. The photographs were taken by Gianluca Vassallo inside the small craft-based businesses where lamps such as Mite and Twiggy by Marc Sadler, Aplomb by Lucidi and Pevere, Rituals and Tartan by Ludovica and Roberto Palomba, and Lumiere by Rodolfo Dordoni are put together.
Visitors are welcomed by a maxi-screen on which suggestive pictures of the manufacturing process are shown, a mass of stimuli and precious titbits of know-how, in a tale that is at the same time the stage setting and the ritual process to celebrate the wisdom and skill of craftsmen’s hands. The photographer Gianluca Vassallobecame our spokesperson and vehicle, delving into the forges and lobbies packed with life and warmth, amid hands and materials, pots and toils, to illustrate to us how heavy and tiresome the path leading to the transformation and realisation of an idea always is.
“MAESTRIE highlights the craftsmanship skills which lead to so many extraordinary objects of Italian design, and some of our most popular lamps, which make up an essential part of Foscarini’s DNA. For many years, we focused on the end product, on the styling and emotional impact that it could have, while neglecting however ‘HOW’ this result was obtained. I wanted to find a way to convey the emotions I feel every time I visit the craftsmen who actually make our lamps. I am always fascinated by the extraordinary things that can be done and by the fact that often people forget how attractive and important they are”.
CARLO URBINATI
/ FOSCARINI PRESIDENT
Maestrie is a wide-ranging project focusing on a previously hidden dimension: the crafts know-how that lies behind the making of some of Foscarini’s most iconic models.
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