Choose the country or territory you are in to see local content.



A journey in time

min read

Featuring colour slides and period images, the photographic project by Massimo Gardone for Foscarini takes us on a journey in time, thanks to a lamp and its light.

“It’s always a matter of intuition”: the photography project created by Massimo Gardone for Foscarini stems from an intuition and takes form through his poetic gaze, thanks to a small lamp with simple, essential lines, inserted in legendary locations and situations.
Black and white fragments wrested from time, with all their fascinating charm, come back to life thanks to a virtual and virtuous overlay of images, using slides to create a sector of colour ignited by a luminous touch: that of Birdie Easy, the lamp created for the contract market, which in the poignant interpretation of the photographer transports scenarios from the past into the present.

“When Foscarini asked me to interpret the locations for the new Birdie lamps, the idea arose of inserting them in historic tableaux, evocative period settings. It was like lighting a fuse. But it was not until I imagined seeing the gaze of Joan Holloway, from the series Mad Men, in the young woman seated on a chair on the tenth floor of the Rossiya Hotel in Moscow, in an image shot in 1966, that I understood how the atmosphere of those precious black and white images could be the right one: our narrative starts here, by utilizing photographs from an exceptional archive of images”.


Massimo Gardone’s project thus becomes a sequence of captured moments taken from the historic Bridgeman Images archive, which take us back into New York at the turn of the last century, passing – as the years progress – from the lounge of the Knickerbocker Hotel to the veranda of the Park Avenue Hotel or the lounge of the White Hotel, and then reaching London, in the reading room of the YMCA, a room in the Copley Plaza Hotel of Boston in 1937, all the way to a visit to a suite in the Oriental Hotel of Bangkok, in the 1980s.
On the vintage black and white pictures, a 6×6 slide has been superimposed, to imagine Foscarini products inserted in that same original setting.

“As if by magic, in that little square light fills the scene, colours find their way amidst the greys, the alchemy between analogue and digital suddenly happens. Every image is a film, every image makes us fly, arriving elsewhere”.


  • Photography

Choose Your Country or Region





This site is registered on as a development site. Switch to a production site key to remove this banner.