VITE Photo Exhibition in New York
On display at the brand’s New York flagship showroom, Foscarini narrates this human-centric vision by offering a setting to experience the photographic works with accompanying lighting designs.
VITE represents a change of vision and a shifted perspective for the lighting brand Foscarini – an evolution in the way the company references and visualizes its products. VITE reflects a desire to make people the central focus of the narrative about design. The project discusses light, not from the perspective of the lamp, who designed, developed, and produced it, but from the perspective of those who live with it inside their own spaces, in their homes.
On display at the brand’s New York flagship showroom, Foscarini narrates this human-centric vision by offering a setting to experience the photographic works with accompanying lighting designs.
Products on display include Lumiere by Rodolfo Dordoni, Gregg by Ludovica+Roberto Palomba, MITE Anniversario and Twiggy by Marc Sandler, Plena by Eugenio Gargioni and Guillaume Albouy, Sun – Light of Love by Tord Boontje, Caboche by Patricia Urquiola and Eliana Gerotto, Aplomb by Lucidi Pevere and Spokes by Garcia Cumini.
Visitors are taken through the various scenes, as they are transported inside real homes in Copenhagen, New York, Naples, Shanghai and Venice by Gianluca Vassallo (artist, photographer and videographer) and Flavio Soriga (writer). The central focus of the images is not the products but the human beings, leaving viewers to gaze into and roam around the private spaces of the individuals. Not the seemingly unreachable and highly-stylized homes of typical interior shoots, VITE depicts homes that are lived-in in their everyday settings.
The VITE exhibition highlights Foscarini’s shift in viewpoint towards showcasing their lights in a more intimate, private dimension, in spaces where lamps are inserted in a very natural way as part of the experience of real people in their own homes.
“Every time the door opened into one of the lives I photographed in recent months, I pursued a Sunday some forty years ago, that I guard within me. I looked for the wonder of that particular light that I experienced at the age of six, in a brand new house, with the smell of the fresh paint welcoming us and the noise coming from the floor above us. That was simply the light I imagined shone on the life of the people who lived up there.”
GIANLUCA VASSALLO
/ AUTHOR
The VITE project will be on display from now until May 2022 at the Foscarini Spazio Soho Showroom, the brands New York flagship showroom.
You can also visit the Exhibition from anywhere in the world, 24/7 through our special Virtual Tour.
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