Sponsorship of the Venice Biennale
10/01/2018
For 7 years, from 2008 to 2014, Foscarini was the official sponsor of the Art and Architecture Exhibitions of the Venice Biennale: a commitment to support the world of art that went beyond a mere marketing scheme, in an attempt to share an attitude of thought.
From 2008 to 2014, Foscarini’s luminous installations enlivened the historic sites of the Biennale – the Arsenale and the Giardini – including the zones set aside for relaxation. This was an operation with a dual approach: it illustrated our commitment to support culture and the arts – the expression of a philosophy that goes well beyond investment in – and its demonstrated our ability to come to grips with spaces of remarkable size, also in contexts of great importance. The luminous settings by Foscarini are seductive and trigger an emotional engagement.
Our participation in the Biennale was also a chance to experiment with unconventional channels of communication. In 2013, for example, for the 55th Art Biennale, the Foscarini lounge area (bookshop of the Arsenale, second floor) hosted an original photography exhibition. Twelve canvases reproduced the images created by great photographers from all over the world for the magazine “INVENTARIO”: Massimo Gardone, Max Rommel, Moreno Gentili, Lena Amuat, Emmanuel Mathez, Gionata Xerra invented and set up many different sets, making one of the models of the Foscarini collection the protagonist in each case. The following year, in 2014, visitors to the Architecture Biennale could enjoy images by Massimo Gardone: the enlargements put the spotlight on the volumes of Behive, Le Soleil, Tuareg and Aplomb, transforming them into works of architecture in a disorienting game of micro and macro scales. The sponsorship of the Venice Biennale reflects the versatile vision of Foscarini: the company has always approached projects as a shared aspect of the various worlds of creativity – design, architecture, figurative arts – without preconceived notions or rankings.
