{"id":33496,"date":"2023-04-18T09:40:00","date_gmt":"2023-04-18T09:40:00","guid":{"rendered":"https:\/\/www.foscarini.com\/marc-sadler-au-festivalletteratura-2023\/"},"modified":"2024-03-12T17:19:28","modified_gmt":"2024-03-12T17:19:28","slug":"marc-sadler-au-festivalletteratura-2023","status":"publish","type":"post","link":"https:\/\/www.foscarini.com\/fr\/marc-sadler-au-festivalletteratura-2023\/","title":{"rendered":"La Cr\u00e9ativit\u00e9 Inarr\u00eatable de Marc Sadler \u00e0 Festivaletteratura"},"content":{"rendered":"
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Pendant l’\u00e9v\u00e9nement Festivaletteratura \u00e0 Mantoue, en Italie, le designer et inventeur Marc Sadler a captiv\u00e9 le public avec des anecdotes intrigantes sur sa carri\u00e8re et son talent pour l’innovation lors d’une discussion avec Beppe Finessi, parrain\u00e9e par Foscarini.<\/h2>\n<\/div>\n <\/div>\n<\/section>
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Le samedi 9 septembre 2023, lors de l’\u00e9v\u00e9nement Festivaletteratura, une discussion captivante a eu lieu au magnifique Teatro Bibiena \u00e0 Mantoue. Marc Sadler a \u00e9t\u00e9 interview\u00e9 par Beppe Finessi, laissant la grande audience fascin\u00e9e. Sadler a partag\u00e9 des anecdotes intrigantes sur sa longue carri\u00e8re et son talent pour cr\u00e9er des solutions innovantes dans diverses industries.<\/p>\n

Un exemple notable fut son travail r\u00e9volutionnaire dans les ann\u00e9es 1970, o\u00f9 il a transform\u00e9 les chaussures de ski. Alit\u00e9 \u00e0 l’h\u00f4pital apr\u00e8s un accident de neige, Sadler a imagin\u00e9 l’utilisation du plastique comme une alternative plus s\u00fbre aux traditionnelles chaussures de ski en cuir de cette \u00e9poque. Cela a conduit \u00e0 la cr\u00e9ation de la premi\u00e8re chaussure de ski en thermoplastique. Son ing\u00e9niosit\u00e9 ne s’est pas arr\u00eat\u00e9e l\u00e0. En collaboration avec Dainese, Sadler a con\u00e7u une combinaison de motocyclisme offrant une protection exceptionnelle aux athl\u00e8tes, introduisant des caract\u00e9ristiques telles que le protecteur dorsal largement utilis\u00e9 par de nombreux champions.<\/p>\n

En tant que v\u00e9ritable d\u00e9fenseur de l’innovation, Sadler a re\u00e7u quatre prix Compasso d’Oro, dont un pour les lampes Mite et Tite qu’il a con\u00e7ues pour Foscarini en 2000.<\/p>\n<\/div>\n <\/div>\n<\/section>

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“J’ai d\u00e9couvert Foscarini pendant une p\u00e9riode o\u00f9 je vivais \u00e0 Venise, et Mite \u00e9tait le premier projet que nous avons d\u00e9velopp\u00e9 ensemble. Pour moi, Foscarini \u00e9tait une petite entreprise qui travaillait le verre, un domaine assez diff\u00e9rent de ce que je faisais. Un jour, j’ai rencontr\u00e9 l’un des partenaires par hasard, dans un vaporetto. En parlant de notre travail, il m’a parl\u00e9 d’un th\u00e8me qui le pr\u00e9occupait \u00e0 l’\u00e9poque. Il m’a demand\u00e9 de r\u00e9fl\u00e9chir \u00e0 un projet qui capturerait le sentiment d’incertitude du verre – cet aspect artisanal impossible \u00e0 contr\u00f4ler et qui conf\u00e8re \u00e0 chaque objet sa propre personnalit\u00e9 – mais qui pourrait aussi \u00eatre produit industriellement, dans une vision coordonn\u00e9e. Nous nous sommes quitt\u00e9s avec la promesse de r\u00e9fl\u00e9chir \u00e0 l’id\u00e9e.”<\/p>\n<\/div>\n

MARC SADLER
\n\/ Designer<\/p>\n<\/div>\n <\/div>\n<\/section>

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Les contributions cr\u00e9atives de Sadler se sont \u00e9tendues \u00e0 l’embl\u00e9matique lampe Twiggy de Foscarini, \u00ab qui est devenue un incontournable dans le monde des lampadaires, suivant la c\u00e9l\u00e8bre lampe Arco de Castiglioni \u00bb, a d\u00e9clar\u00e9 Beppe Finessi, rappelant \u00e9galement comment Twiggy est souvent pr\u00e9sent\u00e9e dans de nombreuses campagnes publicitaires pour diverses entreprises en dehors de Foscarini.<\/p>\n

Tout au long de sa carri\u00e8re illustre, Sadler a habilement transf\u00e9r\u00e9 ses connaissances et son expertise entre les secteurs.<\/p>\n<\/div>\n <\/div>\n<\/section>

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“J’ai embrass\u00e9 la polyvalence tout au long de ma carri\u00e8re, concevant une large gamme de produits, des chaussures aux lampes, des comptoirs de cr\u00e8me glac\u00e9e aux jacuzzis. En \u00e9coutant attentivement les besoins de mes clients, j’ai cherch\u00e9 \u00e0 cr\u00e9er des objets qui non seulement r\u00e9pondent \u00e0 leurs exigences, mais qui r\u00e9pondent \u00e9galement aux besoins et aux d\u00e9sirs du public. C’est ce que j’aime faire”<\/p>\n<\/div>\n

MARC SADLER
\n\/\u00a0 Designer<\/p>\n<\/div>\n <\/div>\n<\/section>

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